The digital marketing industry is in reform. For the past 25 years, third-party cookie-tracking has been one of the most important tools for online targeting and retargeting. How do things stand now? Are cookies future-proof or has the cookie crumbled, with custom audiences on social media platforms coming to the rescue?
On January 1st 2021 the Dutch Franchise Act became effective. This blog contains an overview of the main aspects to bear in mind now that (for the first time) statutory rules apply in the Netherlands with the aim to (better) protect the interests of franchisees.
The European privacy supervisors as united in the Data Protection Board (EDPB) have published new guidelines on the concept of “controller” and “processor”. What’s new, what’s better and what’s missing? Vonne Laan and Eliëtte Vaal determined this in their opinion for the Dutch scientific journal on internet law (Tijdschrift voor Internetrecht).
The CJEU Schrems II judgement of July 16th, 2020 affects the legitimacy of data transfers outside the EU. But what does this mean in practice? What is allowed and what is not in relation to transferring data outside the EEA? What measures can now be taken to legitimise such transfers? Read more about this in our White paper.
The use of software through the cloud entails certain risks. One of those risks is that the supplier of the cloud software may go bankrupt. If that happens, it is uncertain whether access to the cloud based software and the data stored in the cloud remains possible and uninterrupted. In practice, multiple continuity solutions have been developed to protect the interests of cloud users. The question is though, whether – and under which conditions – such solutions are legally maintainable under Dutch law.