NRC covers AppLovin class action over hidden tracking in popular apps and games
NRC examines The Privacy Collective's case against AppLovin and describes the ad-tech company as a central hub in an extensive ecosystem for collecting, enriching and trading user data.
NRC has published an in-depth report on the collective action brought by The Privacy Collective against AppLovin and Adjust. The article describes how tracking software incorporated into popular apps and mobile games can combine information from numerous sources into detailed profiles, including potentially sensitive information concerning health, religion and sexuality. The case deliberately targets a central player in the advertising ecosystem rather than the individual app developers that use its technology. The Privacy Collective seeks to stop the alleged unlawful collection and commercial exploitation of personal data and to obtain compensation for the millions of Dutch adults and children who may have been affected.
