The cookie has crumbled: custom audiences to the rescue?

April 30, 2021

The digital marketing industry is in reform. For the past 25 years, third-party cookie-tracking has been one of the most important tools for online targeting and retargeting. How do things stand now? Are cookies future-proof or has the cookie crumbled, with custom audiences on social media platforms coming to the rescue?

‍This article was initially published in DATA, CYBERSECURITY & PRIVACY 03-2021 #07 | 9.

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